Why Explainer Videos Are Revolutionizing Business Communication

Introduction

As attention spans continue to shrink in the digital age, businesses face the growing challenge of communicating complex ideas quickly and clearly. Whether launching a product, explaining a process, or educating customers, traditional methods like text and images often fall short. This is where an explainer video company becomes a valuable partner. These companies help brands translate their messages into engaging, easy-to-understand video content that captures attention and drives action.

In this article, we’ll explore how explainer videos are reshaping marketing and internal communication, what makes a strong explainer video strategy, and how the best explainer video companies are helping businesses create meaningful impact through storytelling and animation.

Explainer Videos: The Modern Language of Marketing

Explainer videos condense complex messages into short, dynamic visuals that make content easier to absorb. Typically lasting one to two minutes, these videos combine voiceovers, animation, and sound design to convey key messages effectively.

A well-designed animated explainer video helps businesses:

Simplify product or service details
Improve retention and understanding
Engage visitors across web and mobile platforms
Boost conversions by educating users before a purchase decision

Because of these benefits, explainer videos have become a key part of onboarding processes, sales pitches, product pages, and even internal corporate training.

Who Needs Explainer Videos?

Virtually every industry can benefit from explainer videos. While tech startups were among the first adopters, companies across sectors now use these videos to simplify messaging and enhance customer experience.

Here are just a few examples:

Healthcare: Explaining complex procedures, services, or devices
Finance: Breaking down investment platforms or insurance plans
Education: Teaching concepts in e-learning environments
B2B SaaS: Demonstrating software features or setup processes
Retail & E-commerce: Highlighting product benefits or how-tos

Engaging with an experienced explainer video company ensures the final product is tailored to your audience and aligned with industry-specific standards.

How Explainer Videos Are Made: The Creative Process

Behind every impactful explainer video is a carefully planned production process. While workflows can vary, the general stages include:

Discovery & Research – Understanding the company’s brand, message, and audience
Script Development – Writing a compelling narrative to guide the video
Storyboarding – Mapping visuals and transitions for each scene
Design & Illustration – Creating unique artwork and on-brand elements
Animation – Bringing the story to life with dynamic motion graphics
Voiceover & Sound – Adding professional narration and background music
Review & Revisions – Refining the product based on client feedback

The best explainer video companies follow structured project management processes to ensure timely delivery, creative consistency, and measurable ROI.

Choosing the Right Type of Explainer Video

The format of your explainer video can impact its effectiveness. Selecting the right style depends on your message, audience, and platform.

Here are some common styles:

2D Animation – Clean and professional; suitable for most topics
Whiteboard Animation – Ideal for educational and step-by-step explanations
Motion Graphics – Great for abstract topics and corporate presentations
Screencast/Live Demos – Useful for product walkthroughs and software tutorials
Mixed Media – Combines live footage with animation for a personal touch

A trusted explainer video company can guide you in selecting the best style for your objectives and budget.

What Sets the Best Explainer Video Companies Apart?

While there are many video production agencies, not all specialize in explainer videos. The best explainer video companies distinguish themselves through:

Strategic Storytelling – Focusing on message clarity and user engagement
Custom Design Work – Avoiding templates and delivering original visuals
Collaboration – Maintaining open communication throughout the process
Experience – Proven track records across industries and use cases
Technical Proficiency – Skilled in modern tools, trends, and animation platforms

Their goal is not just to make a beautiful video—but to ensure your message is heard, understood, and remembered.

Why Animated Explainer Videos Lead the Way

Among all video types, animated explainer video formats are the most versatile. They work well across platforms, are cost-effective compared to live-action shoots, and offer full creative control.

They also:

Have higher engagement rates on websites and social media
Improve SEO by increasing time-on-site and reducing bounce rates
Help brands establish a consistent and professional visual identity

Animation can also simplify abstract concepts like data security, blockchain, or digital transformation—making it ideal for modern tech-focused businesses.

Conclusion

As digital communication continues to evolve, explainer videos have emerged as one of the most powerful tools in a brand’s arsenal. They educate, engage, and convert audiences by presenting information in a format people actually enjoy watching.

Whether you're simplifying a service, introducing a new product, or guiding users through a process, partnering with the right explainer video company ensures your story is told clearly and creatively. The best explainer video companies don’t just animate—they communicate.

And in today’s crowded market, that difference can mean everything. A well-crafted animated explainer video might be the missing piece in your communication strategy—turning confusion into clarity and prospects into customers.

Blog